Natural Options manufacture a high quality range of products to benefit health and vitality. Their entire range is suitable for vegetarians and vegans, is entirely allergen free, as well as being approved by the Halal Trust and is Kosher certified.
Natural Options approached Absolutely as their original logo and labels were in need of refreshing as they were looking a little tired and dated.
After discussing their needs and goals Absolutely evolved the existing logo – the typeface was updated, the leaf icon was revitalised and modernised and the existing straight rule was curved to emphasise movement and energy.
Concept designs were created for Natural Options’ labels which were narrowed down to two favourites. A final design was chosen based on market feedback. Each product label received their own lively, refreshing colour to give a unique look, whilst still following a consistent design style.
“Having seen examples of Absolutely’s work we approached Mike to help with refreshing our existing brand and create a new line of product labels. We were very impressed by Mike’s thorough and professional approach. He understood what we wanted quickly and presented us with a range of options, involving and communicating with us throughout the process. The end result was a clean, refreshed logo and a great end product. We look forward to working with Absolutely in the future and would recommend Absolutely’s services without hesitation.”
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Graham, Owner, Natural Options
DELIVERABLES: Corporate identity & branding / Packaging design.
ABOVE: Initial concept designs were presented.
ABOVE / BELOW: Two chosen designs were developed further.
BELOW: The favoured design was selected and implemented throughout the range.
