The Real Academy offers training in skills for the Highways and Civil Engineering Sector for traineeships, apprenticeships and full-time employees.
Being aware of Absolutely’s creative work with several construction companies, The Real Academy approached us to help with creating their new logo, branding, online presence and marketing literature.
The Real Academy wanted it’s logo to incorporate it’s Merseyside roots as it’s core aim is to help NEET people (Not in Education, Employment, or Training), and local companies in the area. The Liverpool skyline was incorporated within the logo and the strap line ‘Training the real way’, reflects the practical experience each trainee receives.
As a completely new business The Real Academy had very little in terms of content and images to promote themselves with – working closely with the training managers the Absolutely copywriting team created new content. A range of illustrations were created to depict each course, complimenting the small collection of course photos.
Absolutely created a fully responsive CMS website, allowing the academy to list and detail each course available. Online enquiry forms enable potential trainees to contact the academy to book a course.
A range of printed material from banners, pocket folders and flyers enable The Real Academy to promote themselves directly to companies or at trade shows.
“Working with Mike on each and every project that we undertake with him is pleasure. I have worked with Absolutely on several projects and have found Mike to be a joy to work with each and every time. He is very a approachable, professional and dedicated individual who always manages to get the best out of a brief, often suggesting tweaks and improvements that enhances the end result. I look forward to working with Absolutely long into the future.”
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Jim, Joint Training Manager, The Real Academy
DELIVERABLES: Branded workwear / Copywriting / Corporate identity & branding / Corporate literature / Corporate stationery / Exhibitions / Illustration / Print management / Promotional literature / Responsive CMS website.
ABOVE: A range of illustrations were created to depict each course.
ABOVE / BELOW: A fully responsive CMS website that can be edited directly by the client
ABOVE / BELOW: An A4 pocket folder to help with self promotion.
ABOVE / BELOW: Roller banners and a six page roll-fold flyer to help with self promotion.
